Balin, Aimeijia, and Perfect Housewife Brands Gain National Traction – Guangdong Jumei’s Portfolio Reaches over 70 Cities Across China
Guangdong Jumei Daily Necessities Co., Ltd., a leading integrated daily chemical enterprise spanning R&D, production, and sales, announced that its proprietary brands — Balin, Aimeijia, and Perfect Housewife — have achieved nationwide market penetration, now reaching over 70 cities across more than 20 provinces in China.
The company’s products have secured placements in major retail chains including Walmart, Carrefour, Tesco, and domestic supermarket giants such as Suguo and Zhongbai Warehouse. This extensive retail footprint underscores the brands’ growing consumer trust and competitive positioning in China’s highly competitive household cleaning market.
A Comprehensive Product Portfolio
Guangdong Jumei’s product lines cover the full spectrum of household cleaning categories, organized into three core series: Laundry Care & Fabric Care, Personal Care, and Home Cleaning Care. Under its proprietary brands, the company offers laundry detergents, fabric softeners, dishwashing liquids, hand soaps, kitchen degreasers, and multi-surface cleaners, among other daily chemical products.
In addition to its own brands, the company provides comprehensive OEM/ODM manufacturing services, having partnered with over 80 clients in the daily chemical industry and developed more than 300 product formulations.
R&D-Driven Innovation
The company has invested significantly in research and development, assembling a multidisciplinary R&D team comprising experts in skin science, biochemistry, materials science, and industrial design. Recognized as a National High-Tech Enterprise, Guangdong Jumei holds 26 patents as of 2019, including 11 invention patents, 7 utility model patents, and 8 design patents, with 3 additional patents pending in China.
Commitment to Quality and Sustainability
Guangdong Jumei operates modern standardized facilities equipped with automated production lines and rigorous quality control systems. The company adheres to its core philosophy of “technology leadership, integrity-driven operations, win-win market cooperation, and dedication to serving society”.
In line with its commitment to sustainable manufacturing, the company recently completed environmental acceptance procedures for its new production facility in Huadu District, Guangzhou. The project, representing a total investment of RMB 2 million, is designed to produce 8,280 tons of laundry detergent and 100 tons of laundry sheets annually-. The facility is equipped with advanced emission control systems, including a two-stage activated carbon treatment system.
Strategic Location and Future Outlook
The company is headquartered at Building 11, Far East Meigu Industrial Park, No. 1 Yangguang North Road, Shiling Town, Huadu District, Guangzhou — a strategic location within the city’s first full-industry-chain cosmetics and daily chemical manufacturing cluster-. This positioning enables the company to leverage industrial synergies and logistical advantages as it continues to expand its market presence.
Looking ahead, Guangdong Jumei aims to further strengthen its brand portfolio, deepen retail partnerships, and expand its OEM/ODM services to international markets, building on its proven track record of quality, innovation, and customer satisfaction.
About Guangdong Jumei Daily Necessities Co., Ltd.
Established in 2011 and headquartered in Guangzhou’s Huadu District, Guangdong Jumei Daily Necessities Co., Ltd. is an integrated daily chemical enterprise specializing in the R&D, production, and sales of laundry care, personal care, and home cleaning products. The company operates four core business divisions: Terminal Sales, OEM/Contract Manufacturing, E-Commerce, and Blow Molding. With a registered capital of RMB 10 million, the company has been recognized as a National High-Tech Enterprise and a Provincial Specialized and Sophisticated SME.